Connecting Visitors – Awareness Stage

Once a visitor clicks onto your website, you have not yet “got them.” Visitors may only spend seconds on your page before hitting the back button. There are many methods you can use to connect with visitors to both attract them and connect with them. Give away a “freebie,” that will help you gather contact information to establish a method for you to reach out to them. Think “get free ____ by signing up for our newsletter.” This allows you to get their email and establish a connection. Create engaging landing pages that will encourage visitors to stick around when they click onto your website. Chatbots can be wonderful for encouraging a conversation with your visitors. You will be unable to personally reach out to every visitor on your page, but a chatbot can. This makes a visitor feel attended to, which will encourage them to ask questions or engage with the bot.

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