Persona

Persona: Needed to Create the Right Content to Reach a Niche Pool of Potential Customers to Have Better Conversions

To craft a message to your targeted audience that will drive results, you need to first align yourself with what your goals are. Determine the intention for the desired outcome.

Understanding the persona of your target market and audience will help you create the right content to reach a niche pool of potential customers. The kind of potential customers to have conversations that connects and engages.

Here on this page, I am giving you for FREE, 4 worksheets that will help you craft your message by engaging your business mind.

The first worksheet, Determine Your Goal, is to help you get clear.

Then, gather intelligence by understanding your customer’s persona. In my best-selling book, The Four Intelligences of the Business Mind, I share how to capture Customer Intelligence where understanding and visualizing customer persona is the first step.

  • What is Customer Persona?

Personas are the most effective way to bringing customer segmentation to light. Personas are creating a profile summary of your target audience’s demographics and psychographics which might include their interests, hobbies, frustrations, concerns, motivations, desires, what they value, are influenced by, their goals, and more.

  • Why a Targeted Message to Your Customer Persona Will Drive Better Results?

By getting to the heart of your customer persona, you can then dive deeper into answering questions that will help you target your message for better conversion, like:

  • What brands do they interact with?
  • What are they trying to accomplish in their personal and professional life?
  • What does a successful outcome look like for them?
  • What challenges do they face that you can help them overcome?

The second worksheet, Who Is Your Ideal Customer? Is about the demographic data which helps you segment into more refined subcategories.

The third worksheet, Customer Intelligence Psychographic Research, is about the behavioral data which helps you gain a better vision of what they are like. What interests and motivates them that drives results? What are they frustrated or fearful about? What do they desire and hope for? What are their roadblocks and struggles?

The fourth worksheet, Message Launch Homework, is putting it all together. Connecting your goals with customer persona that crafts your message!

Gain free access to my 4 worksheets exercises about your goals, demographics, psychographics, and message launch homework, by filling out and submitting the form below:

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Customer Journey Map

Crafting a customer journey map is important because then you can address your values and can highlight solutions to their problems at different touchpoints based on user thoughts.

Throughout the customer mapping journey, the dedicated team at Engage 2 Engage uses Valeh Nazemoff’s proven formula that has been utilized and incorporated on major projects with multi-million/billion-dollar international companies.

An example of this is when Valeh converted a lead into a $3.18 million dollar opportunity 5 days after launching a targeted niche brand campaign message.

This was positioned strategically and organically

Process
Disclaimer: Results are not typical and involves many factoring elements to get high results like this.

At Engage 2 Engage, we determine your goal based on your identified target market and audience to create and capture attention, leads, and engagement at the different stages of your user marketing journey. We do this through content, automation, and other strategy techniques.

Our goal is to increase your month-to-month performance and drive marketing results.

Content and Automation Journey for Program & Packages - Process Menu Tab

Click thumbnail image below to read my tips on creating a niche brand message that stands out.

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