Website Design (Re-Design)
- Why It is Important
The internet is the first place most people go when in search of a new service provider. Whether they are looking for a dentist, doctor, health professional, wellness center, or another facility, they often turn to Google to facilitate the search.
Without a strong online presence, you will struggle to gain visibility in a highly competitive local market. That is why proper website design is critical.
But website design is not a one-and-done strategy. To succeed in the ever-changing search algorithms, you must regularly update your website. This includes website redesign.
Keep reading to learn more about the importance of website design and redesign as well as some helpful tips.
Below we give you tips PLUS ways you can outsource and delegate to improve your lifestyle (which is the core philosophy of our business model)!
Website Re-Design
Basics
If you already have a website, but it’s not performing as you need, then you may need a website redesign. Re-design is the process of improving your website to boost engagement, traffic, conversions, referrals, and more.
While a redesign may include visual elements, this may not always be the primary focus of the improvement. Re-design can address anything from branding and user journeys to site performance and beyond.
Some Of The Top Qualities To Improve In
A Re-Design Include:
Website theme
Security updates
Plug-ins
Navigation
User journey
Copy/ content
Checkout process
Security
Backend elements for performance
Images
Benefits of Website Design and Re-Design
How can website design and redesign improve your business? Here are a few of the top benefits:
Increase User Engagement
A well-designed website facilitates higher user engagement, including driving conversions. Getting a user-friendly website up and running will help you pull new prospects through your funnel and help you close sales.
Over time, you should analyze your website performance and user behavior. This will help you identify areas of improvement. Using website redesign, you can improve your website and further increase engagement.
For example, you can modernize the user experience with several different updates. Here are a few ideas:
- Improving the visual appeal and aesthetic of your website.
- Refining site navigation to be simpler and more intuitive.
- Making information more accessible.
Brand Image
Your website is where prospective patients go to learn about your brand. Therefore, it’s crucial that your website properly reflects your brand and practice. By intentionally designing (and re-designing) your website, you can ensure that it provides the best representation of your practice.
Improve Website Performance
If you want to show up as high as possible in the search ranks and convert the most visitors possible, your website must be high-performing. Re-designing your website can enhance website speed and load performance, which in turn captures your visitor’s attention.
All search engines consider site performance when ranking results. Improving your website’s speed and performance will help you achieve better rankings and get in front of more relevant eyes. Additionally, high-performing websites provide a better user-experience.
Streamline Scheduling
The easier it is for clients and patients to schedule with you, the better. While a contact page is very important, one-click calling and online scheduling are incredibly valuable. Proper website redesign will help you facilitate easier communication with your patients. Adding a click-to-call button throughout your website reduces the barrier for clients and patients and can help you secure more appointments.
Website Optimization
SEO (search engine optimization) is the process used to tailor your website to search engine criteria. Optimizing your website is a continual process that starts with good website design.
Along with designing or redesigning your website, you must strategize SEO content to rank higher in Google searches. To remain relevant and continue to improve your website optimization, you must regularly publish content. Adhering to a consistent SEO strategy will help you to increase your website ranking and get your site in front of your target audience.
What Can a Well Designed Website Do?
A strategically designed website provides several key functions. If designed correctly, it will:
Increase your
conversion rate
Boost brand
awareness
Facilitate patient
engagement
Improve your
Google ranking
Promote your
offerings
Adapt to new technologies
in your market
Infographics for Website Design and Redesign
Click thumbnail titles below to access the infographics
Why Organic Traffic Matters
A website is the key pillar for online marketing. Improving its design ultimately helps you grow your online traffic.
Getting more visitors to your website is not just for show, it has a direct impact with revenue and profits. Every new eye on your site is an opportunity to book a new appointment or gain another patient.
Of course, the right organic traffic is just as important as the amount. Your website design and optimization must be geared toward the most relevant audience.
Outsource & Delegate Website Design (Re-Design) Activities
If you don’t have the resource or time, I’ve got the answer. We DO the work FOR YOU (DFY).
Our team of experts here at Engage 2 Engage can help with your Website Design (Re-Design) activity needs. Our team involves US-based content copywriters, design experts, web tech WordPress experts, Web Security experts, and client success manager.
BONUS: for US businesses, good news – per the IRS, marketing services are 100% tax deductible!
Removing Barriers with "Tech" and "Time"
Entrepreneurs and small businesses need marketing expert services team to help with “tech” and “time” – which are 2 main things that small businesses struggle with!
My goal is to take away the overwhelm, frustration, and stress feeling of trying to figure it out and give you results. By delegating, you will have time to do the things you are actually meant to do.
Below are 2 videos of our done-for-you (DFY) services we are offering here within our Website Design (Re-Design) program.
Website Design (Re-Design)
Create a more powerful reflection of your practice, brand, and offerings. Modernize the user experience through visual appeal, improved site navigation, and accessible information. Enhance website speed load performance to capture visitors’ attention.
Outsource & Delegate Website Activities
Our marketing expert team can help you with design, content, and implementation. Our content copywriters are US-based. We are experts in WordPress, WordPress plug-ins like Elementor, theme builders, and so much more.
Pricing Details to Get Started
We have 1 pricing option for Website Design (Re-Design), additional page add-on services, and ongoing website maintenance services. All broken down below:
Website / Blog (WordPress) or Funnel Builder =
$1,600 One-Time Fee
- Includes 5 Landing Pages, Content, Design, Security, Gmail Business Email Set-Up, Fully Responsive Website (Mobile Friendly), and more….
- Activating domain with WordPress (don’t worry if you do not have your domain name yet!)
- Hosting your site on Engage 2 Engage’s Speed and Security Optimized Servers. This is 100% optional and included.
- WordPress theme set-up
- Add site to our backup management system
- Add security monitoring plug-ins (like Wordfence & Cloudflare)
- SSL Certificate
- Optimized for Quick Load Performance
- Design & Build 5 Landing Pages
- Logo Design included
- Menu Tabs
- Layout & Images
- Content
- Design images
- Call-to-Actions (CTAs)
- Social Media Icons
- WordPress Plug-Ins Added
- Elementor
- Social Media Share Buttons
NOTE: not included are the Google SEO Ranking and social media postings.
Additional Website Pages = $260 Per Page
- If you need pages beyond the 5 landing pages with the website / blog / funnel package, then it will be extra per page
- Included will be linking
Website Maintenance Services = $340 Per Month (On-Going)
- Security – pro-actively managed and protected by our security expert team.
- WordPress Theme and Plug-In updates
- Site Performance Load Review
- and more…
Process Steps Involved With Us
ON-BOARDING PROCESS:
Behind the scenes, our team has a lot to do, like:
- Set-up communication portal via Monday.com application – and granting you access
- Working on a questionnaire survey with you to get to know you and your business brand and overall vision and goals
- Activating domain with WordPress (don’t worry if you do not have your domain name yet!)
- Hosting your site on Engage 2 Engage’s Speed and Security Optimized Servers. This is 100% optional and included.
- WordPress theme set-up
- Plug-ins like (Elementor)
- Add site to our backup management system
- Add security monitoring plug-ins (like Wordfence & Cloudflare)
- and more…
REVIEW YOUR CLIENT PERSONA AND YOUR GOALS:
We will work with you on understanding the persona of your target market and audience
Then, we will breakdown your website / blog site pages aligned to your goals.
SITE PAGES DESIGN MOCK-UP:
When designing and building a website there is a lot to consider, like:
- Menu Tabs
- Layout & Images
- Content
- Call-to-Actions (CTAs)
- Social Media Icons
- Site Structure for SEO
We will be tailoring and customizing your WordPress theme to your brand style. We will also be communicating with you the different choices and options you have based on your specific needs.
If you choose to want a funnel built instead of a website, we will build and provide you a FREE license of CartFlows Funnel Builder (which is a WordPress Plug-In) as long as you are a client. So no need to purchase licenses. If you prefer other funnel builders like ClickFunnels, LeadPages, Thrive, SamCart, etc., let us know.
NOTE: 5 new pages (medium length) is the maximum build for website or funnel pages under this program. You can add additional pages to the program, no problem!
Client Site Page Theme, Design, Content & CTA Example
WEBSITE / BLOG / FUNNEL CREATION:
While building your mobile responsive website on WordPress, we will continue adding and setting up additional plug-ins and features like:
- WooCommerce (as needed)
- Social Media Share Buttons
Client Site with WordPress Plug-In Integrations Example
AUDIT & SECURITY REVIEW OF SITE:
The audit and security review of the site will include:
- Common Security Risks
- Malware Protection
- Memory Usage
- Caching
- Hosting Environment Evaluation
- Perform Google’s Mobile-Friendly Test
- and more…
Client Site Security & Performance Result Example
Engage 2 Engage is Here to Elevate Your Business!
Proper website design is critical for all businesses, including those in the health and wellness industries. If you’re looking to increase user engagement and create a powerful reflection of your brand, then website design (or redesign) is critical.
However, it takes experience and digital marketing expertise to craft an optimized, well-designed website. That’s where our team of experts is here to help. We offer complete website design and re-design services to help you get an effective, user-friendly site.
Get Website Design / Redesign Services Now
Kindly fill out the form below with your details.
What's Holding You Back to Get Started?
Additional Marketing Services Include:
- Chatbot for automated scheduling, FAQs, and more.
- CRM system to get more contacts and leads while nurturing relationships.
- Google SEO Ranking
- Social media content, design, and posts
Need something customized? We’d love to chat about your needs and how we can help. Just send an email to [email protected]
Want more? Contact our digital marketing professionals at Engage 2 Engage now for more information.