Website Design (Re-Design)
- Why It is Important

The internet is the first place most people go when in search of a new service provider. Whether they are looking for a dentist, doctor, health professional, wellness center, or another facility, they often turn to Google to facilitate the search.

Without a strong online presence, you will struggle to gain visibility in a highly competitive local market. That is why proper website design is critical.

But website design is not a one-and-done strategy. To succeed in the ever-changing search algorithms, you must regularly update your website. This includes website redesign.

Keep reading to learn more about the importance of website design and redesign as well as some helpful tips.

Website Re-Design
Basics

If you already have a website, but it’s not performing as you need, then you may need a website redesign. Re-design is the process of improving your website to boost engagement, traffic, conversions, referrals, and more.

While a redesign may include visual elements, this may not always be the primary focus of the improvement. Re-design can address anything from branding and user journeys to site performance and beyond.

Some Of The Top Qualities To Improve In
A Re-Design Include:

Website theme

Security updates

Plug-ins

Navigation

User journey

Copy/ content

Checkout process

Security

Backend elements for performance

Images

Every business has a unique need - we customize!

Benefits of Website Design and Re-Design

How can website design and redesign improve your business? Here are a few of the top benefits:

Increase User
Engagement

A well-designed website facilitates higher user engagement, including driving conversions. Getting a user-friendly website up and running will help you pull new prospects through your funnel and help you close sales.

Over time, you should analyze your website performance and user behavior. This will help you identify areas of improvement. Using website redesign, you can improve your website and further increase engagement.

For example, you can modernize the user experience with several different updates. Here are a few ideas:

  • Improving the visual appeal and aesthetic of your website.
  • Refining site navigation to be simpler and more intuitive.
  • Making information more accessible.

Brand Image

Your website is where prospective patients go to learn about your brand. Therefore, it’s crucial that your website properly reflects your brand and practice. By intentionally designing (and re-designing) your website, you can ensure that it provides the best representation of your practice.

Improve Website
Performance

If you want to show up as high as possible in the search ranks and convert the most visitors possible, your website must be high-performing. Re-designing your website can enhance website speed and load performance, which in turn captures your visitor’s attention.

All search engines consider site performance when ranking results. Improving your website’s speed and performance will help you achieve better rankings and get in front of more relevant eyes. Additionally, high-performing websites provide a better user-experience.

Streamline Scheduling

The easier it is for patients to schedule with you, the better. While a contact page is very important, one-click calling and online scheduling are incredibly valuable. Proper website redesign will help you facilitate easier communication with your patients. Adding a click-to-call button throughout your website reduces the barrier for patients and can help you secure more appointments.

Website Optimization

SEO (search engine optimization) is the process used to tailor your website to search engine criteria. Optimizing your website is a continual process that starts with good website design.

Along with designing or redesigning your website, you must strategize SEO content to rank higher in Google search. To remain relevant and continue to improve your website optimization, you must regularly publish content. Adhering to a consistent SEO strategy will help you to increase your website ranking and get your site in front of your target audience.

What Can a Well Designed Website Do?

A strategically designed website provides several key functions. If designed correctly, it will:

Increase your
conversion rate

Boost brand
awareness

Facilitate patient
engagement

Improve your
Google ranking

Promote your
offerings

Adapt to new technologies
in your market

Why Organic Traffic
Matters

A website is the key pillar for online marketing. Improving its design ultimately helps you grow your online traffic.

Getting more visitors to your website is not just for show, it has a direct impact with revenue and profits. Every new eye on your site is an opportunity to book a new appointment or gain another patient.

Of course, the right organic traffic is just as important as the amount. Your website design and optimization must be geared toward the most relevant audience.

Engage 2 Engage is Here to Elevate Your Business!

Proper website design is critical for all businesses, including those in the health and wellness industries. If you’re looking to increase user engagement and create a powerful reflection of your brand, then website design (or redesign) is critical.

However, it takes experience and digital marketing expertise to craft an optimized, well-designed website. That’s where our team of experts is here to help. We offer complete website design and re-design services to help you get an effective, user-friendly site.

Some of our key website services include:
  • Chatbot for automated patient scheduling, FAQs, and more.
  • CRM system to get more patient contacts and leads while nursing patient relationships.
  • Comprehensive site design
  • SEO content
  • Social media
  • Website and digital marketing analysis
Looking for a custom website design? We’d love to chat about your needs and how we can help. Just send an email to [email protected] For every project, we provide you with a detailed quote and time estimate. We work with you each step of the way to streamline all marketing efforts, starting with your website. Learn more about website design and how we can help you today. Contact our digital marketing professionals at Engage 2 Engage now for more information.

Every business has a unique need - we customize!

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Every business has a unique need - we customize!