Once you have hooked their interest and connected with site visitors, it comes time to convert them. This is where you get them to consider returning to your website or purchasing your product or service. This is a key step because this is where you either keep them or lose them.

There are many methods that you can use to get your visitors to consider committing to your product, service, or content. One of the easiest ways to get them to the next stage is to urge visitors with a Call-to-Action (CTA). A CTA is where you prompt them to make an urgent next step that would benefit them. That could be something as simple as subscribing to your blog, requesting more information, or purchasing an offer. The goal is to make them feel they need to do something now that gets them closer to their goals. They need to feel they are receiving some milestone progress towards a result.