Having customers that are so pleased with your product or service is the best way to gain new and loyal customers. The first sale and interaction are wonderful, but you want them to come back. That is how a successful business is built.

Utilize surveys to establish a constant connection with your customers and make them feel their experience with you matters. This will also show you where you are able to improve.

Invest in smart content software that will allow your customers to feel tended to and as if they are receiving a unique experience.

Keep in mind that it does not end with just one successful campaign. Always be prepared to look ahead to the next step, be creative and start the process again thinking about what other ways you can attract, what worked well, what could you improve, and go through the stages again.