• Establish a Tone & Vision.
As mentioned in Benefit #2, you want to keep your branding and messaging consistent. Find a guiding principle, a common goal, or an appealing aesthetic to unite your content.
• Diversify Your Content.
Harkening back to Benefit #2 again, you do not want to copy/paste your content to all your platforms. However, you also want to avoid posting the same type
of content in your feed. Do not just
put product pictures on your Instagram feed. To expand upon the personal trainer example, you can utilize reels or post short videos to show off your latest healthy recipe or morning fitness routine.
• Plan, But Stay Flexible.
Relevance is always an expectation with social media, but you also do not want to improvise or play everything by ear. Start setting up your calendar well in advance, but do not panic if you have to change or add something to your content a day before you post it.