4 Tips to Attract Traffic Organically
When it comes to generating sales, your offer is where it all starts.
As a business owner, you dedicate days, or even months, to crafting a solid offer. After taking the time and effort to create a promising offer, you need the right people to see it. Right?
But, how do you attract organic traffic and the right leads to convert sales?
There are four simple, yet effective, strategies for attracting organic traffic.
Today, I share my top proven tips and how you can use them to grow sales on your offer.
1 - Lead Magnets
Lead magnets give users a clear reason to visit your site and leave contact information. They are essentially a mini offer or incentive. For example, a free downloadable checklist, template, or white paper are examples of common lead magnets.
Here are some more lead magnet ideas:
- Educational quizzes
- Exclusive tips or advice
- Worksheets
- Demos
- Resource directories
- Newsletters
Why are lead magnets so effective? Because they engage visitors and offer them a free solution With a lead magnet, you’re saying “hey, I know something you struggle with and I’m here to help.” In exchange, you receive contact information (like a name and email address) which you can use to re-engage the prospect later on.
2 - Challenges
Who doesn’t love a good challenge? While typical blogs and videos are great forms of content, challenges are an excellent way to provide something new and exciting. Free online challenges provide a level of education to your audience while also getting them excited about your offer.
Come up with a unique challenge idea that appeals to your target audience and offers. Of course, you want to choose something that is also realistic to achieve in the set time frame. Plan out the framework for the challenge, breaking it down into smaller sections. Next, decide where you will release and host the challenge. Will it be on social media? Via your website? Through email check-ins? Lastly, create and share the content for the challenge. Throughout the challenge, post updates and share success stories.
For example, imagine you are a fitness coach. The challenge may be something like “Move for 30 Days!” with the goal being to be active every day for a month. Each day, you can share an activity as well as a few tips or benefits of it. Throughout the challenge, you can post photos, videos, and quotes from those on the journey with you.
3 - Guest Blogging
Let me let you in on one of the most underutilized strategies for gaining organic traffic: guest blogging. Guest blogging is when you create content for a different site. Consistently guest blogging helps to grow your brand and get in front of a new subset of your target audience.
Overall, it’s a great way to drive traffic to your site and get in front of your lead magnets, challenges, and more. But far too many businesses never see the benefits of this strategy. The only problem is that many people fail at guest blogging.
To succeed with guest blogging, you must be consistent. You need to conduct market research based on your goal to figure out which websites to write for and what to write. An easy way to do this is to ask your audience! Planning content will help you be more consistent with your guest blogging efforts.
Furthermore, make sure you guest blog on credible sites that suit your target audience. Craft a compelling, compliant author bio so that readers will know where to find you, your brand, and your offer.
4 - Social Media
Finally, we have social media. A lot of business owners avoid social media because they think “our audience isn’t on Instagram, so this doesn’t apply to me.” It’s true, Instagram is ideal for some businesses and not others. However, social media does not end there. LinkedIn, Facebook, and X (formerly) Twitter, are other platforms that work great for certain industries and offers.
Social media is a great way to connect with your target audience and drive organic traffic. You can build a strong audience and leverage the platforms to connect with new prospects. Again, this is a great way to drive traffic to your lead magnets, challenges, and offers.
Here are some ways to get the most from social media:
- Consistent posting
- Prompt engagement by asking and answering questions
- Share behind-the-scenes looks of your company
- Share personal/motivational stories with business lessons
- Share relevant inspirational quotes
- Leverage videos and images
- Direct viewers with a call-to-action
