LinkedIn is a powerful platform for building your audience, but the quality is often underestimated.
It is about how you influence others.
But how exactly do you assess the quality of your network? And how can you attract more quality people to grow your voice?
Well, here is where you need to step back and focus on building the right foundation.
First, you have to pin down exactly who you are trying to attract. You need to understand your target customer Persona – demographics and psychographics. Who are you trying to reach?
Defining your target customer persona may be more difficult than you realize. When it comes to this, you must be specific. Of course, the basic demographics like age, gender, etc., all matter. But your target persona is more than a list of generic demographics. Who exactly are you selling to? In addition to the basic information, you should dive deeper into your target customers:
Once you’ve figured out who exactly you want to attract to your network, it’s time to create content that attracts them. You want to publish relevant content that resonates with your target market and audience.
There is a wide variety of content you can create; it does not all have to be long-form articles. Consider your current content and content strategy and seek out opportunities to repurpose the content for LinkedIn. Furthermore, some of your posts can be content shared from another source. Add value by giving your perspective or explaining why the content is helpful for your audience.
Along with your content strategy, you need a game plan of how to increase engagement. Providing value is a huge part of this plan. Focus on what matters to your audience and listen to them. Respond to comments and questions and create more relevant content based on your audience’s response.
Engage 2 Engage is here to help you do just that.
Our team of experts is dedicated to helping small businesses and entrepreneurs design and implement effective marketing strategies from start to finish. We provide an array of done-with-you services to give your team access to proven marketing expertise. Let us help you grow your voice and authority on LinkedIn with quality content today. Learn more about how our programs can help you!