Guest blogging is an excellent way to boost brand awareness and generate powerful backlinks to your website.
However, that’s only if you can get your guest blog accepted.
Understandably, pitching your guest blog to other sites can be intimidating. Furthermore, you don’t want to spend so much time trying to get blogs approved that you lose time to work on your core business tasks.
Fortunately, there is one secret tip for getting your guest blog posts accepted, and I’m here to share my secret with you today. But first, let’s talk about the pre-work that is necessary.
When it comes to submitting guest blog posts people generally pitch topic ideas.
Here are a few tips to pitching your idea:
There’s one secret tip for getting your guest blog accepted that many don’t talk about (or maybe they just don’t know!)
Write the article out and submit a ready-to-post copy. That’s right! Don’t just submit ideas like everyone else. Submit the entire article, ready to post.
This tactic has been the most effective for me. Every time I did this, my post was accepted. Of course, I did my homework to submit something specific and unique to their site and audience. But I have not been turned down or away.
In fact, after one of my writings landed on Arianna Huffington’s desk, she herself said she would “love to feature Valeh Nazemoff’s voice on HuffPost” and gave me my own blog column. How cool is that?! I am still stoked!
Why is this method so effective?
For one, sending a complete article saves the editor time. They won’t have to try to envision how you may bring your ideas to life, they can see it right in front of them. If you were an editor, would you rather accept a pitch or a ready-to-go article?
This also demonstrates your credibility and your enthusiasm for their site. You took the time to create a post that suits their style, audience, etc. You have a full post to show for it, so they can easily assess your writing style. Of course, they will also appreciate the effort.
As a guest blogger you need to be mindful of two very important details.
A guest author bio can tell readers and editors who you are and opens you up to more recognition.
Here are some advice for writing a guest author bio:
Craft unique bio. Have a unique author bio description for different sites you guest blog for. Make sure to keep it fun, interesting, and inviting.
Guest blogging is not a “set it and forget it” method. You should track your posts to measure how they do.
One of the easiest ways to do this is using the Advanced Segment in Google Analytics. Create a “guest blog” segment. Then, add a domain and statement for each place that you guest-blogged for. You can add up to 20.
Using this method, you can view all of the referrals from guest posts.
By tracking your guest blog, you can understand its impact. This can help you determine where and how to focus your future guest blogging efforts.
Creating a great guest blog can lead to exciting opportunities, but it’s not always easy to get them accepted and track the results. Engage 2 Engage is here to help you leverage the secret tip for guest blog acceptance and how to leverage results. Learn more about our programs today!