The pandemic accelerated many new trends in every industry. However, very few of these trends were completely new.
Instead, the emerging trends of the pandemic hint toward major potential changes in the future.
Want an example?
Consider virtual interactions, in the workplace and otherwise.
Platforms like Zoom, Google Meet, Microsoft Teams, etc. were around before the pandemic. But they weren’t used nearly as much.
All of this changed when the pandemic, and social distancing, struck.
In 2020, Zoom generated a whopping $2.6 billion in revenue, which is a massive 317% increase year on year!
Is Zoom doomed moving forward? Absolutely not, because remote/hybrid work is here to stay.
So, part of the key for both Zoom and other businesses are catching trends before they reach their apex. Imagine a new “Zoom” competitor trying to enter the space at this point. They would have a pretty tough time making any headway.
The same holds true for all businesses. Monitoring and implementing trends helps you position yourself for profitability.
What trends do you need to watch?
Well, the overall transition to virtual increased the need for an on-demand workforce.
According to an article by the Harvard Business Review, “They [Harvard Business School Faculty] say the workplace as we used to know it, quite frankly, is dead.”
In general, work patterns are different. One of the biggest changes is a shift to on-demand work.
On-demand workers are typically freelancers, contractors, etc. They do not necessarily have dedicated hours or work locations.
On-demand jobs often focus on flexible work hours and work-life balance for the worker. In the same breath, hiring on-demand workers is more cost-effective and can help you fill the need to work across time zones.
In addition to trends on the digital front, the pandemic also led to many business challenges. This has made many businesses evaluate their overhead costs, and look for ways to reduce both variable and fixed costs.
Turning toward on-demand work is one way that companies are reducing their costs. Outsourcing and delegating tasks (like digital marketing) is an excellent way to cut high costs.
When you outsource to an on-demand workforce, you save money on office space, benefits, full salary, etc. You can agree on rates and work volume that meets your needs without exceeding your budget. Likewise, the on-demand worker is able to provide service for several companies to meet their income needs.
While hiring on-demand workers can help reduce costs and save on overhead, it also carries some considerations.
Sourcing talent may be difficult. While there are many people looking for on-demand roles, not all have the qualifications or experience you need. Simply looking for the right talent can consume a lot of your time and effort.
Furthermore, it can be equally as difficult to retain good talent. Quality on-demand workers will be in high demand, meaning they may be working for several companies. When it comes down to it, it can be difficult to keep them if they are getting higher-paying opportunities elsewhere.
Still, on-demand work is rising in popularity and necessity for many businesses. The good news is that it IS possible to outsource without these drawbacks. The best way to obtain the benefits of on-demand workers without the negatives is to choose a dedicated digital marketing partner.
Ultimately, on-demand work is here to stay. Workers are seeking flexibility, and businesses realize the importance of limiting their overhead costs.
Engage 2 Engage makes it easier than ever to enjoy the benefits of on-demand work without the stress or hassle of sourcing freelancers.
We offer comprehensive digital marketing services for small businesses and entrepreneurs alike. You can count on our team for digital marketing automation, content, design, web tech, and more.
Our dedicated team will help you develop and execute an effective marketing roadmap to help drive your business online. Our done-with-you digital marketing services serve as an extension to your team, while still taking a huge load off of your shoulder.
We make it easy for you to pay for what you need with our several Marketing Programs and Packages. Our Packages are aimed at building a long-term relationship that allows you to focus on your core business competencies while we take care of your marketing needs.
Remember, part of succeeding is identifying and adapting to key trends. One of the biggest trends, in digital marketing and beyond, is the technological transformation and shift to on-demand work.
Reduce your overhead costs and adapt to these major trends today with the help of Engage 2 Engage. Learn more about how we can help your business grow by reviewing our Programs today!