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Push vs Pull Marketing: Strategy Tips to Organically Drive Digital Traffic
There’s no denying the power that effective marketing can have.
In the modern age of technology, digital strategies take the front stage.
However, there are two sides to the marketing equation.
Push and pull marketing are two broad marketing strategies that are important to understand.
Today, we’ll dive into push and pull marketing and how to best drive organic digital traffic.
Push Marketing vs Pull Marketing
Push and pull marketing can work both separately and as two sides of a coin to drive a customer to purchase. Understanding how and when to use each method is crucial for successful marketing.
Let’s look at what each kind of marketing entails.
What is Push Marketing?
Push marketing is outbound marketing. This means that it focuses on getting your brand in front of your target audience. It’s generally what people envision when they think of “traditional marketing.” The goal of push marketing is to increase brand awareness. Brands most often use push strategies when:
- Launching new business
- Promoting a new product or offer
- Advertising for holiday / seasonal sales
- Temporary campaigns
- Expanding to a new niche
Examples of Push Marketing
The point of push marketing is to make your service, product, or brand visible to your audience quickly. It’s often used to rapidly generate sales. Pay-per-click (PPC) advertising is a common example of push marketing. Of course, there are many different forms of PPC ads including:
- Banner ads
- Social media ads
- Google ads
- Display ads
What is Pull Marketing?
Pull marketing is about generating organic traffic. Essentially, it’s based on the idea of creating valuable content that lets your target audience find and come to you (aka, it pulls them in). Pull marketing relies on the notion that people are already searching for what you provide, so you put out information that they will be interested in so it’s easier for them to find you.
Content marketing is a major portion of pull marketing. It’s used when businesses want to:
- Generate long-term growth
- Maintain thought leadership and credibility in their niche
- Build a loyal customer base
- Increase website and/or social media traffic
- Increase revenue with a reasonable budget
- Improve customer engagement, especially at the top of the sales funnel
Examples of Pull Marketing
There are many ways businesses can implement pull marketing. Some common examples of pull marketing include:
- Search Engine Optimization (SEO): SEO is a powerful long-term strategy for helping your website rank higher in the search engine. Pull marketing is about improving your website’s on-site factors (design, content, structure, etc) to help the website rank higher for relevant keywords.
- Social Media Marketing: Social media is a common modern pull marketing tool, and it’s not just for businesses targeting Gen Z or Millennials. Even B2B businesses can benefit from building a relevant audience on pertinent social media platforms like LinkedIn or Facebook.
- Blogging: Blogging is often part of the broader “content marketing” category. It’s about creating valuable content for your target audience. Optimizing the content with SEO best practices helps ensure your target audience finds it. Over time, you can leverage guest blogging to improve your website’s SEO, position your brand as an industry leader, and build long-term relationships with your target audience.
Tips to Organically Drive Digital Traffic
Organically driving digital traffic is an excellent way to build your business over time and to get loyal customers. Here are some helpful tips for generating digital traffic organically:
- Leverage a variety of marketing tools. Social media marketing is a rapidly growing marketing strategy that can help you drive web traffic. But SEO is also a powerful way to get your website in front of the right audience. Well, there’s no reason these two methods (or others) need to be mutually exclusive. In fact, they shouldn’t be! The key to driving organic traffic is to leverage multiple strategies at the same time.
- Focus on value. When blogging or using other content marketing techniques, focus on the value you deliver for your audience. Writing blogs or creating videos that are informational, educational, and/or entertaining will help you build rapport with your target audience. They will be more likely to return to your brand in the future and to share your content with others.
- Long-tail keywords. Keywords are a big part of SEO, but many keywords are incredibly competitive. Long-tail keywords are more related to web searches real people make, and most of them are far less saturated. For example, a dog food brand could try targeting “healthy dog food ingredients” instead of “dog food.”
Engage 2 Engage is Here to Help!
Engage 2 Engage’s focus is on organically driving digital traffic. Our team develops and implements pull marketing strategy at the different Program levels.
To learn about our push marketing services, visit our Packages page and inquire.
Launching the right balance of push and pull marketing is not always easy to do. That’s why Engage 2 Engage is here to help. Our team becomes an extension of your team, helping you with different elements of digitally marketing your online business. Learn more about how our programs can help you today!
