There’s no denying the power that effective marketing can have.
In the modern age of technology, digital strategies take the front stage.
However, there are two sides to the marketing equation.
Push and pull marketing are two broad marketing strategies that are important to understand.
Today, we’ll dive into push and pull marketing and how to best drive organic digital traffic.
Push marketing is outbound marketing. This means that it focuses on getting your brand in front of your target audience. It’s generally what people envision when they think of “traditional marketing.” The goal of push marketing is to increase brand awareness. Brands most often use push strategies when:
Pull marketing is about generating organic traffic. Essentially, it’s based on the idea of creating valuable content that lets your target audience find and come to you (aka, it pulls them in). Pull marketing relies on the notion that people are already searching for what you provide, so you put out information that they will be interested in so it’s easier for them to find you.
Content marketing is a major portion of pull marketing. It’s used when businesses want to:
Organically driving digital traffic is an excellent way to build your business over time and to get loyal customers. Here are some helpful tips for generating digital traffic organically:
Engage 2 Engage’s focus is on organically driving digital traffic. Our team develops and implements pull marketing strategy at the different Program levels.
Launching the right balance of push and pull marketing is not always easy to do. That’s why Engage 2 Engage is here to help. Our team becomes an extension of your team, helping you with different elements of digitally marketing your online business. Learn more about how our programs can help you today!