Google Analytics User Permission and Tracking Code

Google Analytics is a handy tool that allows you to see how well your content is faring with your audience across multiple platforms. To put it simply, Google Analytics gives you the concrete numbers so that you can strategize what to do next as you improve your marketing efforts.

Below, I am proud to offer a step-by-step guide on how to get started with Google Analytics so that you can reap its benefits for yourself:

1. Getting Set Up with an Account

In order to access Google Analytics, you’ll need an account. Go to You’ll be greeted by the image below screen snapshot.

If you have a Google email account already, you are ready to login! If not, click on “Create Account” to set one up. Note: You must be logged into a valid Google email account to access Analytics and all its benefits.

Once you have followed the on-screen prompts to create an account or logged into an account, you can get started!

2. Gathering Metrics

You’ll be taken to the main home page. If you have not yet added a website to your account for tracking, you’ll be greeted by a splash page with a button prompting you to “Start measuring”; click it!

If you’ve already added a website, you’ll instead see a sidebar, like the one pictured below, beside your overall analytics. If you see the sidebar, you’ll instead want to click on the “Admin” tab, after which you want to select the blue button on the left side of the main area, which says “Create Account.”

The steps are the same for both methods from this point onward (whether you have an account or need to create a new one) under “Account Settings”.

You’ll be directed to the information entry page. Follow the on-screen guidance by giving the data you want to track a key and a name. Both of these may be the same, and it’s helpful to name them after what they track. For instance, if you’re tracking your website activity, name this data as “Website” or with your website’s name.

During this process, you’ll also want to select the correct time zone and currency for accurate results. Don’t sweat too much about the details, though; you can change them later.
From here, you have the ability to track a website or app (iOS and Android). You’ll once again need to select the correct options and information for this.

3. Adding and Removing Users

Once all of this is done, if you have signed up for our program, you can add us as administrators so we can help you!

To do this, find the “Admin” tab; it will be at the bottom of the left hand screen. From here, find the “Property Access Management” tab and click on it.

You’ll be brought to a screen with a large blue button, featuring a plus sign, at the top right; click on “Add Users”.

On the next page, be sure to check all the boxes!

Again, if you have joined our program, you’ll also want to type our email ([email protected]) in the appropriate area.

This will allow us to view, edit, and collaborate with you on your data.

If you want to add someone who is not part of Engage 2 Engage, follow the same process.

However, be sure to only check the permissions that should apply to them. You must be logged into a valid Google email account to access Analytics and all its benefits.

The Property Access Management tab also allows you to remove obsolete users. To do this, select the three dots at the far-right end of the relevant user’s information and tell Google to remove the user.

Additionally, you can search for users by using the search bar. Once you’ve found them, you can perform any necessary edits.

A Note About Adding and Removing Users

While using the above method of allowing a user to access all privileges is fine for administrators like Engage 2 Engage, it’s definitely not something you’d want to do with just anyone!

If you want to give an individual the rights to edit users and only this right, you’ll do something slightly different from the above steps.

Again, navigate to the “Admin” tab. You’ll see the same screen as before, and you’ll still want to click the blue plus symbol button at the upper right corner of the menu. After doing this, select “Add Users”. You’ll see a screen like this, with a field to add one or more emails to the account.

Provide the appropriate email for the individual you want to have editing permission, then check the “Manage Users” option. Be sure that everything else is unchecked unless you want to give this user the associated permissions. However, always leave “Read & Analyze” checked; otherwise, the user won’t be able to access the analytics at all!

This will result in the individual you’ve added receiving an email with a link. Now, all they need to do is click the link to get started. (If they don’t already have one, they’ll need a Google account.)

A user who does not have access to the ability to edit and remove users cannot enable this themselves! They will have to email an administrator or someone with the appropriate permissions to have an email sent to them in the manner described above.

A Note About Permissions

While you can access more information on each permission by clicking the provided “Learn more” link for each option, this guide will quickly review the available options.

  • Edit permissions are, as the name implies, for editing the analytics account. This allows users to add filters, tags, and funnels; it should only be given to administrators.
  • Collaborate permissions are, by default, enabled if you choose to allow editing for a user. This option enables users to create shared assets, including dashboards, segments, and notations. You can enable this separately from editing permissions.
  • Read & Analyze should always remain checked. This permission merely gives the associated email account the ability to see reports. With this option, alone, enabled, they cannot do anything other than view your analytics.
  • Finally, Manage Users is, as we have just overviewed, the permission that allows individuals to handle and maintain accounts and their access to the analytics page.

What If You Don’t See the Property Access Management Tab?

Maybe someone else already set up your account for you and gave you permission, only you do not have administrative permission. How do you know? Well, you won’t be able to see the “Property Access Management” tab.

Instead, you will see the “Account Access Management” tab like the image below. Click on that.

Then you will want to click on “Request access” and check all the boxes before clicking “Confirm.”

4. Getting the Tracking Code

Finally, you’ll need to get your tracking code. Using the Admin tab, find the option for “Tracking Info”. Once you click this, a drop-down will list some sub-options; you want to ask for the “Tracking Code”, which is the first option. This will display your unique code, which we at Engage 2 Engage will need to copy and paste onto your website, if you are part of our program, to monitor visitor activities and traffic.

Engage 2 Engage is Here to Help

Want to sit back and relax after all of that? You can!

By joining our program, Engage 2 Engage can remove the headache of figuring out if you have set up everything correctly. We will provide you reports on data that we track properly and help you plan, develop, and execute an optimized strategy for organic growth so you can focus on building and expanding your brand.


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