How do you go about nurturing leads across the purchase journey? Here are some tips:
It is not enough to provide engaging content for an interesting opt-in or email campaign. Your approach to this strategy should also show one key characteristic: consistency. This is especially important when you see your prospects going through the motions to become paying clients.
They will register when they are ready and acknowledge their need for your offer, so be patient and consistent.
So, a client decides to follow you on social media or maybe even sign up for your monthly newsletter. This is great progress! You want to keep them interested and point them toward your content and the wonderful services you have to offer. You even start drafting the perfect texts to send their way. You can just imagine their intrigue when their phone lights up with a notification of your message!
In other words, you should give your prospects the option to forgo your texts. If they choose this option, you need to respect it. The good news, though, is that you can get creative about how you convince them that they do not want to miss out on your texts. For example, maybe you offer notice of future one time offers.
While it is always good to make your presence known across multiple media platforms, it is also important to use these platforms strategically if you want your audience to stay interested in content that applies to them.
Once you determine where to stake your claim, you must also decide how you will pique interest. For example, you might use your social media platforms to encourage people to subscribe to your blog, by offering exclusive weekly Q&A content that they certainly do not want to miss (for example, interviews with industry leaders).
Email marketing is the single most powerful way to connect with people who love your products. Social media has a broad reach, but very few people click links on Twitter and Facebook. (Pro-tip: You can use the built-in metrics for each platform to measure your link clicks.)
People will, however, click links within trusted emails.
Getting people to join your mailing list can be difficult. Yet, once you have identified objections that prospects are having, you can help them find ways to overcome them, giving them actionable results. This builds your credibility and authority.
Getting people to join your mailing list can be difficult. Yet, once you have identified objections that prospects are having, you can help them find ways to overcome them, giving them actionable results. This builds your credibility and authority.Within your email campaigns you can nurture them with mini tips and tricks. The intent here is not to give away training or services for free, but to give them a taste of possibilities. They will feel valued if you help them a bit in figuring things out.
Remember, the goal is not to interest EVERYONE. You are looking to engage people who have a genuine use and interest for your services and offer, and so you should devote your energy to getting those people’s attention.
Here are some basic ideas of things you can give in nurture prospects in email marketing:
–A realistic and exclusive discount coupon for one of your services or products.
–A book or product from a partner company in your sphere.
–An exclusive video, e-book, or cheat sheet that offers special industry tips.
–A gift of relatively low cost, but high value, that can only be obtained through you.
