People often fail to realize language’s importance; from phrases like “sticks and stones” to dismissing an argument as “just semantics,” people can sometimes forget to choose their words carefully.
In fact, there is a major link between psychology and language. Words can even
influence the brain’s cognitive functioning and reaction to stress. Other research shows words can
drastically affect your perception. Whether or not you realize it, you have probably experienced these effects and not even thought about it. Think of the difference between an emphatic “Yeah!” and a monotone “Sure,” or between “I have a lot to learn about X” and “I’m terrible at X.”
So how can you apply this knowledge to sales? Simple: think about how you say what you mean.