4 Social Media Content Consideration
The Engage 2 Engage Method
Social media is a powerful tool that every brand can use to reach its target audience and expand its brand awareness. With so many different platforms available, there’s at least one well-suited for your brand.
One of the key services we provide here at Engage 2 Engage is effective social media marketing.
But we don’t just throw together any content for your page, we leverage 4 important social media content considerations to create the best possible content.
Keep reading to learn more about the Engage 2 Engage Method we use.
Psychology - Driven
Social Content
Our Engage 2 Engage Method is based on psychology. Here are the 4 things we consider for all content:
- Emotional Connection: The WHY. WHY should your audience care?
- Educational: WHAT. What is the information or insight they need?
- Information: How to get it. How can your audience best receive the information?
- Call to Action: Simply providing action steps drive action. Tell people what to do and they are more likely to take the desired action.
Client
Example 1
Let’s take a look at a couple of examples of this method in action. The first example is this social media post for a client with a dental practice.
We emotionally connect with a major life event that people have a major attachment to (planning your wedding). Then, we indicate what the client can do to help (cosmetic dentistry) and we give information about how (accepting new patients and outlining the various specializations). Lastly, we include a call-to-action (CTA) with multiple ways to contact the dental office.
Client
Example 2
Here’s another example of a social media post for the same dental practice.
First, we connect emotionally by talking about caring for a loved one who might not be able to. This is the “why.” Next, we indicate what we can do, which is dental implant treatment. Then, we share “how” we can do this, by accepting new patients and listing the specializations. At the end, we include a call-to-action (CTA) with several methods to contact the dental office.
Leverage the Engage 2 Engage
Method For Your Brand
These are just a few simple examples of how we leverage psychology with all of our content for clients. Not only do we use these 4 considerations, but we also use images that connect with the human everyday lifestyle to further foster an emotional connection.
Additionally, we perform hashtag research to drive organic visits, increase brand awareness, boost traffic, and help convert leads.
The best part? We’re ready to help you grow your business with the Engage 2 Engage method. Let us help you create and implement a winning social strategy today. Click here to send us a message today to get started.
